The first stage of any campaign is the media plan. The scope and depth of this stage depends on the specific needs of the client. For some, this entails a discussion and a costing estimate. For others, we analyze proprietary data, secondary research and develop media objectives to support the overall marketing goals.

Once a plan is approved in concept, the buying begins. Kick Media’s buying process manages the balance between obtaining the best deal possible while developing a strong relationship with suppliers to ensure exceptional long term rates. Kick Media has significant experience in buying all media, both offline and online.

Kick Media understands how to interpret media research data and apply it strategically in the media planning process. We bring extensive skill and experience in the analysis and interpretation of media research, including Broadcast Bureau of Measurement (BBM), Print Measurement Bureau (PMB) and NadBank. These essential media measurement and research tools ensure targeting the proper audiences with the greatest efficiencies.

The most often asked question we get from clients revolves around whether or not they are currently making the right media choices to reach their goals. Kick Media is able to provide an objective review of past activities or plans to ensure opportunities to leverage budgets are never missed.